Creative Writing by default is not necessarily associated with business. For that matter, do you remember your Creative Writing class from college or high school? How many of us actually felt creative while writing for a grade on our paper?
I always thought creative writing could really only be done by people who love to write, because if you dislike something, it’s awfully hard to be creative in it.
Does creative writing belong in the business world?
According to http://www.wikipedia.org, “Creative writing is considered to be any writing, fiction or non-fiction, that goes outside the bounds of normal professional, journalistic, academic and technical forms of literature.”
A more contemporary understanding includes emotional expression, sharing experience, originality and free individual expression.
Based on this, the impact of blogging, social media, and a considerably less formal environment in the business world, has created a scenario where writing creatively is not only appropriate in the business world, it has become essential.
The pace of our lives has increased exponentially, forced in part by the significant and ever increasing changes in technology. I think we are less patient in some respects because we are accustomed to immediacy in our banking, communications, travel, and information flow, to name a few.
Even with the strong movement toward ”being present in the moment” and slowing things down, we cannot help the fact that we take for granted the speed at which things take place in our lives.
In the corporate world, social media world, and even within our families, time has become a commodity that we seem to have less and less of. This has impact on every form of communication.
The result? Our attention spans are shorter. Our expectation of the content quality is higher.
Less is more.
The uniqueness, creativity and value that we bring to our communication in the business world is perhaps more important than ever before.
Cut to the chase? Absolutely. It’s essential.
Just don’t forget to do it with flair, and all that’s uniquely you.
That leaves a lasting impression…even in our fast-paced world.
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