Glen Allsop of ViperChill is one of the few marketers that I have complete respect for in today’s online space, and that’s part of why I wanted to share his most recent post with you.
I post here at SuccessAligned.com on average once per month. This blog started as a place where I could blog about my online journey and share what I was learning with others. As time went on, it became more of a “I have to figure out what I’m going to blog about this month…”, and the lack of engagement here demonstrates that.
I’m busy as a wife, mom, business owner and in life in general. Although I have experience as a corporate trainer, it is not an area that I want to pursue within the online space.
As a result, when I do post, it is almost always something that I’ve learned from, really like, or want to recommend to you.
Is that enough?
No.
Glen’s recent post, The Future of Blogging is extremely well-written, and details his thoughts and research on the topic of whether or not it’s possible to stay visible and relevant in the ever-more-crowded online space.
My main take aways after reading it once were (Yes, it’s that good and I will read it again and likely learn things I didn’t pick up the first time.)…
- Who do you think you’re kidding? You’re not. Your genuine interest and passion level directly impact the level of success of your blog.
- If you are relying on SEO to rank in Google these days…don’t.
- If not SEO then what? –> Establish a relationship with your readers. (AKA Email Marketing)
- Provide VALUE over and over and over again.
- Know your market and be in their space.
There’s more – much more – but I don’t need to re-write Glen’s post. You can read it and take away from it what’s relevant and important to you.
In the end, I truly believe that we all have to do what we love and are passionate about to truly be successful and fulfilled.
I know when someone is writing fluff, or writing from first-hand-knowledge and love for something. It comes across in what they say, how they say it, in the effectiveness of what’s written, and how it impacts me.
I don’t live life in shallow place. I’ve always been a person of deep conviction, and I have to live in alignment with that.
And when I don’t – I feel it and it shows. Lackluster mediocrity. Yuck!
I’ll be completely transparent with you. I haven’t found that space online where I’m completely passionate about my niche and community.
I have a mobile marketing business, and I truly care about my clients and helping them be visibile in the mobile marketplace. They have to be in order to be successful in our ever-changing world. There’s definitely a level of satisfaction and even joy in knowing that I design beautiful,
custom mobile websites that reflect their brand and effectively help them capture their mobile customers.
This is a great space to be in. I adore my clients (well, most of them! LOL), and I love making a difference in their business.
I also love the fact that mobile marketing is challenging, changing constantly, and I’m at the forefront of a trend that is essential and important. Since today is all I have, I’m good with that for now.
We all have to put food on the table, provide for ourselves, our family, and others around us. This alone sometimes means that we have to do something we may not be wildly crazy about in order to provide.
Does this mean that we can’t do what we love AND provide for ourselves and/or our family? No.
One thing I’m learning is that life is a journey. Taking the time to reflect on the path, what’s important to me, and “playing” with how that all fits together is a process that is ever ongoing.
What about your journey and your life? If you read Glen’s article, please let me know by commenting below. I would LOVE to hear your “take aways” and thoughts on
The Future of Blogging.
~Kate
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