Blogs in Plain English – Why They Matter

by Kate Saunders on March 23, 2012

Do you want to blog, or have you ever wondered:  What’s the big deal about blogs?

This video about blogs introduces the concept of a blog as a way for every person to have the power to share news and information.

The 21st century marked the point where news became both professional and personal.   A new kind of web site called a weblog or blog came onto the scene and they allow anyone to become an online reporter and publisher – for free.

As blogs became popular, they created millions of news sources.  Everyone now had an audience for their own version of “news”. Of course, we’re using the term “news” subjectively.

The real focus here is that it provides an easily searched platform for people and businesses alike.

With a blog…A business owner can share news about his business.  A mother can share news about her family.  An athlete can blog about their training and competitions or races, or a celebrity can share news with fans.

These people are all “bloggers”.

Blogs make sharing news on the web push button easy.  Anyone with an idea can start a new blog with the click of a button and share news minutes later.

Let’s look at how blogs work.

Blogs are websites that are organized by blog posts – these are individual news stories, like articles in the paper. Bloggers simply type into an area that looks a lot like a word processor in order to post a new story. With the click of a button, the blog post appears at the top of the web page, just above yesterday’s news.  Over time, the blog becomes a collection of these posts, all archived for easy reference.

In fact, SuccessAligned.com is a blog.

Another great feature is that each blog post can become a discussion through comments left by readers. Blogs make the news a two way street, or conversation.

But really, the fuss is not about how blogs work – it’s about what people like you do with them that matters.

Let’s say you have a blog about green living and outdoor photography.  It reflects your unique perspective.  This helps you build relationships with your readers and other bloggers with similar interests.  It honors your individuality and perspective while helping you connect with others that feel the same way – or not.  Some people like to create controversy in order to spark convesation.

Speaking of relationships, bloggers often work together. In addition to comments, you’ll read each other’s posts, quote each other and link your blogs together, and even “guest blog” for each other. This creates communities of bloggers that inspire, support, and motivate each other.

Since 2003, there have been over 70 million blogs created, each with it’s own version of news.  So, “the big deal about blogs” is that they gave people like you the power of the media and a place to create community if you choose.

There is likely a group of people out there who want to hear what you have to say.  And creating a blog can be as simple as going to Blogger.com and get started.  There’s absolutely no cost to do so, and maybe a community of like-minded people out there for you to connect with.

Carpe Diem.

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